Unit 26: Application of converging technologies within a digital design proposal

LO2: Be able to correlate the evolution of new media organisational cultures and roles which have impacted the product proposal.  Due to the growth of social media, globalisation as an idea has developed and come into the world. Globalisation refers to how a media product always holds ideologies coming from the culture it was made in, with media products now being able to be produced, distributed, and consumed across a global scale, these ideologies will be spread along with the media product. Before this new technology changed the marketplace, media organisations were limited in terms of their target audience as they could only create the media products which their country wanted to see.  Now, with the use of the web and social media, media organisations are able to create any media product they want, whether it be mainstream or niche, as they can now reach a much wider, larger audience.  Due to anyone and everyone now being able to have infinite access to any media products, each sep

LO1: Be able to research the development of digital media technologies to support the planning of a new product.  My idea for a new interactive product is to create an app that focuses on helping consumers with their mental health. The app would include features like a daily mood tracker, tips on how to improve their day-to-day activities, and some calming music in the background. When the consumers opened the app, they would be greeted with a standard home page, which would be customisable to each individual user. They would be able to change some aspects of the design such as the colour of the backgrounds or fonts of the texts to name some examples.  The navigation would be achieved through the different main pages by either clicking the icons on the navbar at the bottom of the page or by swiping left or right to each section. This was influenced by and is similar to both popular social media apps Instagram and Snapchat, which appeals to the target audience (specifically the teenaged